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Data is only as powerful as the outcome it helps deliver and the story it helps inspire. Using technology and digital platforms to attain data and learn more about your TA is just a first step in the path to effective brand communications. How can we transform data into relevant, creative, engaging storytelling? How can data fuel creativity in media? How can data help deliver concrete value, in innovative unexpected ways, as part of brand communications? These are the key questions which follow.

This session provides answers to such questions in the form of structured creative thinking tools, which can help transform insightful data input into valuable brand communication outputs. Utilizing recurring thinking patterns embedded in award winning ideas which have done just that: translated data into a creative ‘drama’.

Bring with you: pen and paper