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ATTENZIONE!!IL WORKSHOP SI TERRà IN SALA BASE!!

Workshop in lingua inglese

The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly meaningful insight is one of the hardest tasks in brand communications. This session suggests a unique way of defining an insight (hint: it is not a single revelation). It then presents practical thinking tools which enable us to look at reality in different prisms, so as to attain powerful insights.